Pixie Blog

News and thoughts from the Pixie team!


Photo Competitions - Winning the Ruby Card Prize

Here at Pixie we've been host to lots of great photo competitions! Some competitions are long running like the Guinness Storehouse monthly photo competition, some are about crowdsourcing photos from an event or festival and some are designed just to find a single great photo!

Introducing the Ruby Card Photo Competition

RubyCard logo

Due to launch in early September, Ruby Card is the new Irish prepaid credit card and in order to give the new card a fantastic look, Ruby Card are running a photo competition here on Pixie to find a single brilliant photo of Ireland to feature on the front of their card.

Win €2,500

Offering a whopping €2,500 as prize money, Ruby Card are inviting people to submit their best photos taken of counties in the Republic of Ireland. One photo will be chosen, the winning county will be featured and the lucky winner will get their very own Ruby Card loaded with €2,500 to spend!

The competition has already been running for a week or so and we’ve had lots of photos entered, but there a couple of points worth thinking about when submitting photos for this competition.

Some Tips!

Whenever a photo is to be used for a certain purpose, it’s important that you think about how it will be used. Just like stock photography which is more often than not about what areas of space are available within the photo to position the marketing message than simply how stunning the photo is, this competition is going to impose certain criteria on the winning photo.

Starting with the obvious, the Ruby Card is landscape and has an aspect ratio of approximately 8:5. Now that’s not to say that a square or portrait photo will not be chosen, but I bet a landscape photo whose proportions loosely fit the Ruby Card shape will have way more chance of being shortlisted and ultimately selected as the winner...

Next up is layout and obstructions. You can’t get away from the fact that the credit card has 4 major obstructions:

  1. The SIM chip
  2. The Ruby Card logo
  3. The hologram / MasterCard logo
  4. The card number and card holder’s details

If your photo still looks great even after those obstructions have been overlaid, I’d be very excited... The winner could be YOU!!! :D

Find out more and enter your photos in Ruby Card Photo Competition on Pixie now!



# by Marcus on on 2009-Aug-31

Update: The RubyCard team have posted a template in case you'd like to see how your photo looks on the card here: http://pix.ie/group/rubycard/discuss/topic/blank-card-template


# by NIKONDAVE on on 2009-Oct-22

Which shot won the comp?


# by Shane Murphy on on 2009-Nov-20

What's the story with the prizewinners & their prizes. Has Ruby gone underground?


# by manresa on on 2009-Dec-04

What IS the story? Who won?

Add Comment


(required, not published)


Protected by FormShield

Submit Comment

Please Wait...